January 15, 2020, posted by Dennis Philipse
Gay Games 11 Hong Kong 2022 has opened the process for top brands to start the formal evaluation of their partnership engagement with the landmark 2022 LGBTQ+ event in Hong Kong.
Selecting from a shortlist of qualifying Platinum Partner candidates no later than March 31, 2020, Gay Games 11 Hong Kong 2022 will conduct a series of discovery and ideation workshops through an exclusive Pre-Partnership Study (PrePS) process with at most 5 brand partners, from which it will select a maximum of 3 into the top tier Platinum Partnership. Right of first and potentially exclusive access to all brandable assets of Gay Games 11 will be limited to PrePS participants. Platinum Partnerships will be announced after entering into an agreement no later than November 9, 2020, on the 2 year anniversary pre-dating Gay Games 11 Opening Ceremonies in Hong Kong Stadium.
The 2022 event brings the iconic Gay Games, which featured Tina Turner at its first opening in 1982 in San Francisco, Barack Obama in Cleveland 2014, and Jean-Paul Gaultier in Paris 2018, as well as multiple sports world records, for the first time to Asia. It will be a unique opportunity for global brands to authentically connect core brand values to Gay Games values, in front of 12,000 participants, hundreds of thousands of spectators, onlookers and volunteers, plus billions of media eyeballs—celebrating Participation, Inclusion and Personal Bests.
Acceptance for LGBTQ+ rights has never been higher in Hong Kong, Asia and worldwide, as a recent study by Chinese University of Hong Kong has revealed, and stands as high as 80% with the most important demographic of 18-34 years old. Increasingly leading brands have found powerful and creative ways to connect through authentic LGBTQ+ engagement with the larger population, whether through the award-winning GayTM campaign by ANZ in Sydney or this year’s Alibaba Tmall Chinese New Year Campaign, earning trust and eyeballs at very low cost.
Brands and creative agencies interested to join the process can contact Gay Games 11 Hong Kong 2022 here.
More about Gay Games 11 Hong Kong 2022
Gay Games is built upon the principles of Participation, Inclusion and Personal Best. Based on these values, since 1982, Gay Games have brought together people from all over the world with diversity, respect, equality, solidarity and sharing. Gay Games is open to participants of all ages, experience levels, sexual orientation, gender identity, and physical ability.
Gay Games Hong Kong 2022 will be the 11th Gay Games, and the first to be held in Asia. The 9-days event will be in November 2022, 12,000 participants across 36 sports, 11 cultural events, festival village and opening & closing ceremonies plus 75,000 spectators and 3,000 volunteers.
There are many ways how you or your organisation can be involved to support Gay Games 11 Hong Kong 2022, as volunteer, donor, fundraiser and more. Check our Get Involved page now!